If you were asked to choose between reading a 1,000-word article and watching a 5-minute video, which would you choose? Most individuals prefer consuming content that is more engaging and makes use of audio-visual elements. Reading plain text can get boring, but research shows watching videos tends to have the opposite impact. And …
So you want to use video marketing to improve your search presence? Let’s talk. If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. And …
By Robyn Sachs, President & CEO of RMR & Associates In 2021, it’s more challenging than ever before for businesses of all sizes to stand out from their competition. This is precisely why marketing and branding have become essential aspects of any successful business operating plan. At the same time, video …
Arrows Outro Video This outro template plays a major role. The interaction between the viewer and your video are key drivers in the success of your video. YouTube scores all of these elements and in part uses them to rank your video in search results and in other positions around …
Video is one of the best windows your consumers have into your business. It allows them to see for themselves what you can offer them and why they should trust you. But for it to be effective, your videos need to build on and strengthen your brand so that consumers …
Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. The COVID-19 pandemic drastically increased nonprofits’ reliance on video marketing in order to stay afloat during uncertain times, but when the shelter-in-place order was lifted, the focus on …
We write a lot about video marketing here on the Ideas Blog, but we’re hardly the only ones. Ask any marketer what strategies they plan to develop this year and next, and you’re likely to hear the word “video” mentioned more often than not. Naturally, many companies are still intimidated by …
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in …
The holiday season is by far the biggest revenue generator globally. From October to December, there are days to celebrate and sales to be made for businesses small and large. It is essential to be able to reach consumers, new and old, and a video marketing plan can do just …
When it comes to content that can engage audiences, video is king, thus making it an essential part of a brand’s overall marketing strategy. Videos can be entertaining, informative or both. In today’s connected world, they are also available anywhere, ready to connect with audiences. But how to effectively deliver …