Ferdinand Mehlinger 
Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. The COVID-19 pandemic drastically increased nonprofits’ reliance on video marketing in order to stay afloat during uncertain times, but when the shelter-in-place order was lifted, the focus on …
We write a lot about video marketing here on the Ideas Blog, but we’re hardly the only ones. Ask any marketer what strategies they plan to develop this year and next, and you’re likely to hear the word “video” mentioned more often than not. Naturally, many companies are still intimidated by …
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in …
The holiday season is by far the biggest revenue generator globally. From October to December, there are days to celebrate and sales to be made for businesses small and large. It is essential to be able to reach consumers, new and old, and a video marketing plan can do just …
When it comes to content that can engage audiences, video is king, thus making it an essential part of a brand’s overall marketing strategy. Videos can be entertaining, informative or both. In today’s connected world, they are also available anywhere, ready to connect with audiences. But how to effectively deliver …
Excellent Video Marketing Tips For Lead Generation This year, more than at any other time in recent memory, video marketing will benefit your firm. Including video in your marketing strategy can yield a variety of benefits, ranging from obtaining more leads to pleasing current clients and converting them into repeat …
How to Write a Great Script for your Video Marketing Campaign Mar 16, 2016 Video directors are often highly praised on their work for what they shoot, cut and edit. Think back to the Oscars. I bet most of you can remember at least one director nominated (Steven Spielberg – …
Facebook Video has become a sensation. Particularly in the last five years when video content creation and distribution became easier – thanks to the proliferation of high-quality cell phone cameras. However, with the recent announcement that Facebook has once again made changes to how video content appears on users’ news …
On 4 October 2021, a major social media blackout for six hours affected billions of users worldwide. Nearly 2.85 billion active users of Facebook, 390.1 million WhatsApp active users, 1 billion Instagram active users worldwide could not access these platforms. It has lead to a loss of $7 billion for …
Is video part of your LinkedIn marketing? Are you making costly mistakes that could be hurting your engagement and your business? In this article, you’ll discover four common mistakes that many marketers make when using video on LinkedIn. Plus, you’ll discover how to avoid making these errors. #1: Don’t Rely …